Kurwa Collection

KURWA COLLECTION NICOTINE POUCHES

KURWA probably does not need much introduction. A provocative name, bold design, intense flavours and a history closely connected with seriously strong nicotine pouches.

This is exactly the type of brand that does not disappear on the shelf. KURWA has never followed the path of a subtle minimalist product. Quite the opposite – from the name and graphics to the flavours themselves, everything is designed to be bold, memorable and instantly recognisable.

And although the products themselves have changed over the years, the character of the brand has remained.

💣 KURWA used to be a real nicotine bomb

Earlier generations of KURWA built their reputation primarily around very high nicotine content. In some international markets, KURWA Collection MAX variants with several times higher nicotine levels are still available today.

The Czech market, however, has changed. Local legislation limits nicotine pouches to a maximum of 12 mg of nicotine per pouch and a maximum of 240 mg of nicotine in the entire pack.

KURWA therefore adapted to Czech regulations. The extreme numbers of the past are gone, but the manufacturer has tried to retain what made the brand popular in the first place – bold flavour and a distinctive product character.

💪 Today: 12 mg per pouch

The current KURWA COLLECTION intended for the Czech market contains 12 mg of nicotine per pouch, which is the maximum permitted under current Czech regulations.

The concentration is approximately 15 mg/g, while each pouch weighs around 0.8 g.

Each can contains 20 Slim pouches, meaning 240 mg of nicotine in total.

Even after the regulatory adjustment, KURWA therefore remains a product intended primarily for experienced adult nicotine users, rather than as a first choice for someone completely new to nicotine pouches.

👄 Newer, softer pouch material

The changes did not concern nicotine content alone. The newer generation of KURWA COLLECTION also uses a softer pouch material.

The aim is to provide a more comfortable feel during use and a better fit under the lip. The format remains Slim, keeping the pouch smaller, discreet and stable in place.

🍓 Flavour has always been one of KURWA's main weapons

If there is one thing that remains typical of KURWA even after the change in strength, it is the brand's bold approach to flavour.

This is not a boring range consisting of just a few mint options. KURWA focuses primarily on fruit, sweet combinations, cooling variants and flavours that are easy to understand simply from their names.

The range includes flavours such as Just Berries / Forest Berries, Strawberry Gum, Mango Raspberry, Kiwi Apple and other fruit combinations.

The newer part of the portfolio also includes variants such as Double Apple, Fizzy Cherry, Triple Mango, Strong Mint, Blueberry Ice and Grape Ice.

From strawberry gum and triple mango to seriously cold mint – KURWA is definitely not a brand afraid of bold flavours.

🔥 The new generation of KURWA COLLECTION

During the second half of 2026, a new look and updated design for KURWA COLLECTION is also gradually being introduced.

The brand is moving forward visually while keeping its characteristic style – bright colours, a large logo and packaging designed to be noticed immediately on the shelf.

At the same time, the flavour range is expanding. Alongside the established variants, new combinations are gradually appearing, giving the whole collection a fresher look.

🏪 This is a brand you simply cannot miss on the shelf

For tobacconists, convenience stores, petrol stations and specialist retailers, KURWA has one major commercial advantage: you do not need to explain that this is a bold product.

The name and packaging do that for you.

Next to more conservative brands, KURWA looks completely different. It is colourful, loud, provocative and knows exactly what kind of customer it is targeting.

That is why we believe it makes sense to stock it alongside more traditional brands. It does not copy them – it creates its own space.

🔞 12 mg is still serious nicotine strength

One thing is important to remember: although today's Czech KURWA no longer reaches the extreme nicotine strengths of some older or international variants, 12 mg of nicotine in a single pouch is still a high amount.

When comparing products, it is therefore important to look at the actual nicotine content per pouch, not only at the figure stated in mg/g.

Nicotine is highly addictive and these products are intended exclusively for adults.

✅ KURWA has changed. But KURWA is still KURWA.

In our view, this is the best way to describe today's KURWA COLLECTION.

The brand had to adapt to Czech regulations, changed its nicotine strength, is gradually changing its design and continues to expand its flavour range. But the main things remain – bold flavour, bold packaging and a brand that customers remember.

If you want nicotine pouches in your range that genuinely stand out next to everything else on the shelf, KURWA COLLECTION has a very clear place in the display.