NOIS

NOIS NICOTINE POUCHES

We did not bring NOIS into the VAPEMA range simply to add another nicotine pouch brand. We wanted a product that makes sense for both the customer and the retailer.

And this is exactly where NOIS has several strong advantages: Estonian production, up to 30 pouches per can, different nicotine strengths, bold flavours and pricing that makes sense even in an ordinary tobacconist, convenience store or petrol station.

We bring NOIS to the Czech market through exclusive distribution by VAPEMA. This is therefore not a brand we have simply added to our catalogue by chance. It is a product we selected because we want to build its position on the Czech market over the long term.

🇪🇪 Made in Estonia

NOIS comes from Estonia and is manufactured by HRJ Production OÜ.

Production focuses on carefully selected ingredients, controlled manufacturing processes and consistent quality between individual batches. The result is a pouch with consistent flavour and gradual nicotine release.

For the customer, this mainly means one thing – when they return to their favourite variant, they should get the same product they already know.

3️⃣0️⃣ Up to 30 pouches in one can

In our view, this is one of the biggest advantages of NOIS.

While a large part of the market offers around 20 pouches per can, selected NOIS variants contain up to 30 pouches in a single can.

That is 50% more compared with a standard pack of twenty.

For customers, it therefore makes sense to compare not only the price of the can itself, but also how many pouches they actually get for their money.

And once you calculate the price per pouch, NOIS starts to make a lot of sense.

💰 Pricing that works for the end customer

We wanted to position NOIS as a product offering a strong price-to-quantity ratio, rather than as an unnecessarily expensive premium brand.

With recommended retail pricing of around CZK 115–119, customers can get up to 30 pouches in one can with selected variants.

For a tobacconist or convenience store, that creates a very simple sales argument that is easy to explain:

“Don't just look at the price of the can. Look at how many pouches are inside.”

💪 From 4 to 10 mg per pouch

We have built the Czech NOIS range so that it does not focus on just one nicotine strength.

Depending on the particular variant, the range offers approximately 4 mg to 10 mg of nicotine per pouch.

This allows NOIS to appeal to a broader range of adult nicotine users – from customers who prefer a lower nicotine content to more experienced users looking for a stronger option.

When comparing nicotine pouches, we always recommend paying particular attention to the figure showing mg of nicotine per pouch, as this gives customers the clearest indication of the actual nicotine strength of the product.

👄 Slim format – discreet and comfortable

NOIS primarily uses the Slim format, which has become one of the most popular formats in the nicotine pouch category.

The pouch is narrower, sits comfortably under the upper lip and is more discreet during use than larger traditional formats.

Some variants use a drier pouch construction, helping to provide a more gradual release of flavour and nicotine during use.

🥭 From mango and blueberry to mint

NOIS does not build its entire range around just one type of flavour either.

The brand's portfolio includes fruity, fresh and mint variants such as Mango Ice, Mango Mint, Blueberry Ice, Cherry Ice, Cool Strong, Mint, Spearmint and others.

This makes it possible to build a range within a single brand for customers looking for classic refreshing mint as well as those who prefer sweeter or fruitier combinations.

🏪 Why did we bring NOIS to VAPEMA?

Because it made sense to us both commercially and as a product.

After years of working with nicotine pouches, we know that customers do not look only at the logo on the can. They look at the price, flavour, nicotine strength and also how long a pack will last them.

And NOIS combines these factors in a very interesting way:

✓ up to 30 pouches per can
✓ different nicotine strengths
✓ wide selection of flavours
✓ Slim format
✓ manufactured in Estonia
✓ attractive retail pricing

🇨🇿 Exclusive Czech distribution by VAPEMA

We supply NOIS in the Czech Republic as the exclusive distributor of the brand for the Czech market.

For our wholesale customers, this means direct access to the distributor, regular supply and the opportunity to build the brand over the long term – rather than simply buying a few cans from a random source.

If you are just starting to test NOIS in your store, we recommend beginning with several different flavours and nicotine strengths and then expanding the range according to the actual demand from your customers.

✅ Our take? More pouches for sensible money.

There is no need to build a complicated marketing story around it.

NOIS has a simple advantage that customers can understand within seconds: they can get up to 30 quality nicotine pouches in one can at a price where competing products often contain only 20.

Add several nicotine strengths, modern flavours, the Slim format and European production, and you have a very straightforward proposition.

If you are looking for a brand that can work not only in a specialist shop but also in a tobacconist, convenience store, petrol station or general retail environment, NOIS is definitely worth trying.