RITCHI

RITCHY NIC SALT E-LIQUIDS

RITCHY is one of those brands that takes a slightly different approach to NicSalt – stronger presentation, a wide choice of flavours and a clear focus on intense flavour delivery.

The RITCHY SALT range is aimed primarily at customers who are not simply looking for a basic low-cost e-liquid, but want something that feels a little more premium in terms of packaging, design and flavour selection.

The brand uses the Boosted Salt and French Series designations on its packaging and in its communication, clearly positioning RITCHY as a more distinctive and premium-looking product range.

💧 NicSalt, 10 ml and PG/VG 50/50

RITCHY SALT products are ready-to-vape e-liquids containing nicotine salt and supplied in standard 10 ml bottles.

The balanced PG/VG 50/50 ratio is particularly suitable for POD systems and MTL devices, providing reliable liquid flow to the cartridge while maintaining strong flavour delivery.

Compared with traditional freebase nicotine, nicotine salt provides a smoother sensation on the inhale and is especially popular with customers who prefer higher nicotine concentrations without an excessively harsh throat hit.

🔟 10 mg or 20 mg

RITCHY SALT is available in the two most common nicotine strengths – 10 mg and 20 mg.

This means the same flavour can be offered both to customers looking for a lower-strength option and to users who prefer a higher nicotine content.

🍓 More than just fruit

One of RITCHY's key advantages is the breadth of its flavour range. The brand is not limited to traditional fruit combinations, but also offers citrus, cooling, sweeter and tobacco flavours.

The range includes flavours such as Blueberry Sour Raspberry, Double Sour Apple, Kiwi Guava Nectar, Pineapple Mango Peach, Raspberry Lemonade, Sunny Orange Juice, Triple Berry Mix and Watermelon Berry.

Alongside the fruit flavours, tobacco options such as Honey Tobacco, Coffee Tobacco, Cream Tobacco and Mint Tobacco are also worth noting, allowing RITCHY to appeal to customers looking for a more traditional flavour profile.

🇫🇷 French Series & Boosted Salt

RITCHY presents the range as premium NicSalt from its French Series and uses the Boosted Salt designation.

The overall presentation feels more distinctive than standard budget e-liquids – from the packaging graphics and flavour names to the flavour combinations themselves.

For that reason, we would not position RITCHY as the cheapest product on the shelf, but rather as a step up for customers who care about the brand, flavour and overall presentation of the product.

🏪 Who is RITCHY suitable for?

For retailers who do not want to offer just one price level.

Alongside more affordable NicSalt ranges, it makes sense to stock a product with a more premium feel, giving customers an additional option when price is not their only priority.

Vape shops can benefit from the wide selection of flavours, while tobacconists, convenience stores and petrol stations can take advantage of the fact that RITCHY packaging is distinctive and highly visible on the shelf.

✅ Our view? A good step up alongside more affordable brands

If you already stock a lower-priced NicSalt range, RITCHY can work very well as a second, more premium-positioned alternative.

10 ml, 50/50, 10 or 20 mg nicotine, a wide choice of flavours and distinctive presentation. It is a combination that makes sense for customers who do not choose their e-liquid solely on the basis of the lowest price.

In our view, RITCHY is particularly suitable for retailers who want to offer something one step above their basic range – both in flavour and presentation.