► PABLO

PABLO NICOTINE POUCHES

PABLO is one of those names that the nicotine pouch world has long associated with extreme strength, black cans and an unmistakably ice-cold character.

In international markets, the brand became famous for exceptionally high nicotine concentrations. The Czech market, however, has its own regulations, so the PABLO products currently sold here have been adapted to comply with local limits.

The result? The numbers have changed, but the character has not. PABLO is still black, bold, intensely cooling and aimed primarily at more experienced nicotine users.

🖤 PABLO – instantly recognisable

A black can, a large red logo and very few unnecessary graphic elements.

PABLO has one of the simplest yet most distinctive visual identities in the entire nicotine pouch category. Next to colourful fruit-focused brands, PABLO looks completely different – dark, straightforward and uncompromising.

For retailers, this is an advantage. Customers who already know PABLO can usually recognise it almost immediately on the shelf.

🇩🇰 Made in Denmark

PABLO comes from Denmark and is manufactured by N.G.P Tobacco ApS.

The brand is part of the Danish tradition of modern nicotine pouches, built around distinctive strength, straightforward formulations and a tobacco-leaf-free pouch format.

❄️ One main flavour. ICE COLD.

PABLO does not try to be a brand with dozens of different fruit combinations.

Its defining character is ICE COLD – an intense, ice-cold mint flavour.

And that is exactly where PABLO's strength lies. Customers do not have to decide between mango, blueberry or cola. When they want PABLO, they are usually looking for a strong nicotine pouch with a serious cooling sensation.

💪 Slim: 12 mg of nicotine per pouch

The current Czech-market PABLO ICE COLD Slim contains 16 mg of nicotine per gram, corresponding to 12 mg of nicotine in each pouch.

This is the maximum amount of nicotine permitted in a single pouch under current Czech regulations.

Each can contains 20 Slim pouches. The Slim format is narrow and discreet, while still providing a full-size pouch aimed primarily at more experienced nicotine users.

👄 MINI: smaller pouch, lower dose, more pieces

Alongside the standard Slim format, there is also PABLO ICE COLD MINI.

MINI uses approximately the same concentration of 16 mg/g, but because each pouch is smaller, it contains approximately 8 mg of nicotine.

Each can contains 28 MINI pouches, giving customers more individual smaller portions in one pack.

MINI is particularly interesting for customers who want the PABLO brand and its characteristic icy profile but prefer a smaller and more discreet pouch.

🔥 PABLO once meant extreme. And abroad, it still does.

The history of the brand is closely associated with exceptionally high nicotine concentrations.

In some international markets, PABLO variants can still be found with concentrations of around 30 mg/g and more than 20 mg of nicotine per pouch. The Czech-market version has been significantly adapted to comply with local regulations.

For this reason, older or international PABLO products should not be compared directly with the current Czech range based on the brand name alone.

Today's Czech PABLO is different in the numbers. In character, however, it is still PABLO.

🏪 Why does PABLO make sense in a tobacconist?

Because its role in the range is very easy to understand.

PABLO is not a brand for customers looking for ten different flavour combinations. It is a brand for someone who walks in knowing exactly what they want:

✓ a strong nicotine pouch
✓ an intensely cooling mint profile
✓ a recognised brand
✓ an easily recognisable black design
✓ a choice between Slim and MINI

That makes PABLO easy for retail staff to explain and equally easy for customers to choose.

⚫ Slim or MINI?

The main difference between the two versions is the size of the pouch and the amount of nicotine in each pouch.

PABLO ICE COLD Slim
20 pouches per can, approximately 12 mg of nicotine per pouch.

PABLO ICE COLD MINI
28 smaller pouches per can, approximately 8 mg of nicotine per pouch.

The flavour direction remains the same – intense ice-cold mint.

🔞 PABLO is not for beginners

We think this is important to say clearly.

PABLO is still a strong nicotine product. The standard Slim version in particular, with 12 mg of nicotine per pouch, is primarily intended for experienced adult nicotine users.

Nicotine is a highly addictive substance and the product is intended only for persons aged 18 and over.

✅ PABLO changed its strength. It did not change its identity.

In our view, that is the best way to describe today's Czech-market PABLO.

Danish origin, a black can, a red logo, ice-cold mint and two pouch sizes.

On the Czech market, the brand can no longer offer the extreme nicotine concentrations that originally made PABLO famous. But it still keeps what customers expect from it – simplicity, strength, cooling intensity and an instantly recognisable character.

If you want to stock nicotine pouches for customers looking for something distinctive without having to choose between twenty different flavours, PABLO has a very clear place on the shelf.